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Eyelure

From a background on stage and screen, the Eylure brand has been at the forefront of eye enhancement for over 60 years. We have expanded our range over time to offer everyone the very best tricks of the beauty trade.

Legendary eyelash brand, Eylure, has created the perfect recipe for success during its 60-year history in the beauty business: a large dash of creativity from its make-up artist founders (and brothers) David and Eric Aylott mixed with a generous dose of Hollywood sparkle.
David and Eric Aylott both served in the RAF during the Second World War, but resumed their careers as make-up artists in 1946. The Aylotts set up their own business, developing techniques that would hold them in good stead when they went to Hollywood.
During this period, the brothers perfected their eyelashes and worked with a number of Hollywood's greatest actresses such as Marlene Dietrich, Joan Collins, Joan Fontaine, Ingrid Bergman, Deborah Kerr, Sophia Loren and Elizabeth Taylor.